Authors and Consultants | GP Strategies Corporation

Corporate Attention Deficient Disorder (CADD): Finding Focus

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In a world filled with so much that demands our attention coupled with even more distractions that pull our attention away, how do top performers cut through the clutter and find those vital few components that matter?

Our research with top performers across multiple roles in numerous industries has produced an intriguing theory that we would like to present for your consideration.

The best way to represent what we’ve found is through a matrix with focus on one axis and value production on the other:

Top performers seem to naturally spend most of their attention in the top right quadrant, with intentional attention to specific items that produce high value in their roles. Average performers, on the other hand, spend much of their time and attention in the bottom right quadrant, adding up activity points that deliver little to no value and fail to produce the results they or their corporations desire. Those who spend the majority of their attention in the bottom left quadrant seem constantly distracted by activities that don’t matter, so consequently they make up the lowest portion of the performance bell curve.

In the rest of this series, we’ll look at examples from the field of how both managers and performers alike contribute to selecting which quadrant to spend their scarce attention.

Question to ponder:

  • How would you rate the use of your attention budget?


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